| Abstract [eng] |
Every year environmental pollution becomes an increasingly acute problem. To reduce pollution from non-recyclable packaging, the transition to more recyclable, environmentally friendly plastic packaging is accelerating. Organic packaging is playing an important role in both policies and production areas. Research shows that consumers, driven by a desire to contribute to nature conservation, are willing to pay more for eco-friendly packaging and that their choices are increasingly influenced by attitudes, environmental concerns, or personal norms. Although researchers tend to analyze internal and external factors, it is observed that their impact on consumer attitudes, evaluation, and intention to buy or pay more for organic packaging is most often, but there is a lack of empirical research on internal and external factors determining organic packaging choice. |
