Title Moralinio identiteto vaidmuo tvaraus vartojimo elgsenoje /
Translation of Title The role of moral identity in sustainable consumption behaviour.
Authors Arnauskaitė, Rugilė
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Pages 104
Keywords [eng] Moral identity ; internalization ; symbolism ; sustainable consumption behaviour ; second-hand buying behaviour.
Abstract [eng] There is general agreement when it is important to pay attention not only to the activities of the company, but also to the individual behaviour of the human person. Increased desire to consume is observed to be harmful to the environment. To avoid the negative effects of consumption circumstances and food cartons, people are encouraged to temporarily adopt sustainable consumption behaviour principles.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language Lithuanian
Publication date 2021