| Abstract [eng] |
The increasing market, competition in various business spheres, changing information needs and usability, stimulate the increasing commercial information supply. Nowadays, an advertisement is becoming more important and integral part of the market. It creates new vacancies, increases income and reveals positive sides of the products. It is means of communication by which it is aimed to provide information to consumers, inform them about known objects and create favourable opinion about products. The object of the research is as follows: Lithuanian advertising production company, which produces indoor and outdoor advertising. The aim is to evaluate the application possibilities of the environmental change efficiency improvement in advertising production company. |
