| Title |
Internetinių svetainių A/B testų sudarymo tyrimas / |
| Translation of Title |
Websites A/B testing and analysis. |
| Authors |
Buikus, Darius |
| Full Text |
|
| Pages |
42 |
| Keywords [eng] |
website ; testing ; conversion |
| Abstract [eng] |
The research of user interface is becoming more popular because of growth of websites and online stores. One of the key performance indicator of website is the conversion rate. The main object of the study is to investigate application possibilities of A / B testing on websites. To design and to create an intuitive website using various methods of website usability (liet. „patogumas“) in order to obtain more accurate results. Three testing tools were chosen: ‘‘Visual Website Optimizer“, „Ptengine“, „Google analytics“. A / B testing and users scrolling depth analysis were done using them. Data about users web browsing devices was also collected using these tools. After experiments were done the results and conclusions were presented. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2015 |
