| Abstract [eng] |
Relevance of the research. In the last century the development of innovations was a random process, while nowadays it is purposively performed activity. Creativity is necessary for development and implementation of innovations, therefore, an ability to act creatively and seek innovations is very important in terms of both social and economic as well as personal development. Creativity becomes a unique human feature, which is also important for business organizations which need to quickly adapt to a changing environment or revive their activities, develop new products and improve customer service. |
