| Abstract [eng] |
The master's thesis examines the layout parameters of the book. The literature review and the analysis of the influence of layout parameters on reading have been done in the part of the research work. An analysis is being conducted to determine how layout design rules that are designed to facilitate readability - applied in practice in publications. Evaluation and comparison of results, conclusions are provided. In the technological part, the advertising company is designed, which provides layout and text editing services. The production scheme has been designed, the work plan has been evaluated and time limits for performing the work have been set. The required equipment, staff, furniture, and indoor space have been calculated. Quality control requirements are described, work safety analysis has been performed and ecology application in the design company is evaluated. The financial - economic calculations section, the project 's financial demand sources, production costs, price, payback time, cash flow, profit has been calculated. At the end of the master's thesis, conclusions are presented with the results, observations, and recommendations. |
