| Abstract [eng] |
Significant changes are taking place in a rapidly evolving society with the latest scientific discoveries, globalization and information and communications technologies. The society has become more consumer-friendly, it’s needs have changed and this has led to changes in the expectations of the university stakeholders. Universities were used to their own autonomy, hegemony since the Middle Ages and have been considered to be the creators of high culture, critical thinking development and the provision of exemplary scientific and humanistic education. However, the role of the university has changed. It now has to adapt to the expectations of stakeholders and compete with different educational institutions or other educational alternatives. Traditional university business models are becoming ineffective, so the more competitive universities are engaged in the innovation of the university business model, applying trends, improving their value proposition and their brand likewise. In industry 4.0, creativity, critical thinking, innovation and the ability to learn quickly are mostly valued by employers. The University 4.0 responds to the rising needs of student education and recognizes that modern students do not end up with education, even after graduation, because knowledge expiry date is getting shorter. Many universities are trying to introduce educational innovations to their study process and some successful examples can be found among various sources. Talented students have the potential to have a major impact on the global value creation chain, so many countries and educational institutions invest in the development of talented young people by setting up talent education academies or initiating national high added-value projects. In this project, the author examines the conceptual value of a talented student and provides solutions to the value proposition for a talented student at Kaunas University of Technology. Based on a review of scientific literature and other sources, a construct of value elements for a talented student has been developed and methodologically verified, giving a value as a four-dimensional concept. Adaptation of the construct to the case of selected university helped author to identify the gaps between the value significance and received value for the talented students by their own eyes. Based on that, a group discussion was initiated, during which talented students and representatives of the university that participate in value creation, offered the principles of value proposition improvement at Kaunas University of Technology. |
