| Title |
Ekologiškai sąmoningų vartotojų požiūrio poveikis ketinimui pirkti ir pirkimo elgsenai / |
| Translation of Title |
Impact of eco-conscious consumer attitudes on purchase intention and behavior. |
| Authors |
Balickytė, Paulina |
| Full Text |
|
| Pages |
107 |
| Keywords [eng] |
eco-conscious consumers ; consumer attitude ; purchase intention ; purchase behavior ; ecological products |
| Abstract [eng] |
Studies have shown that people had become more conscious about sustainability, ecological consumption or ecological products but recent empirical research revealed that eco-conscious consumers attitude doesn`t make a final impact for the purchase behavior. Other researches show that eco-conscious consumer attitude makes an impact for purchase intention and only purchase intention can make an impact for the purchase behaviot. Empirical research results also has shown that eco-conscious consumers attitude is determined by personal and functional factors but which factors have more reasonable impact is not sure. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2019 |
