| Title |
Lietuvos kosmetikos pramonės įmonių konkurencingumo veiksnių vertinimas / |
| Translation of Title |
Assessment of competitiveness factors of Lithuanian cosmetics industry enterprises. |
| Authors |
Smulkienė, Airida |
| Full Text |
|
| Pages |
77 |
| Keywords [eng] |
cosmetics industry ; competitiveness ; assessment of competitiveness |
| Abstract [eng] |
Scientific literature does not describe the research of factors of competitiveness of cosmetics industry, which could be used in making decisions on enhancing the competitiveness of Lithuanian cosmetics companies. The purpose of this work is to investigate main factors of competitiveness of the Lithuanian cosmetics industry. There are analyzes of the scientific literature and statistical data that have been used to make SWOT analysis of the Lithuanian cosmetics industry. According competitiveness model assessment of the Lithuanian cosmetics industry were done an expert research, it established the influence of factors on the competitiveness of the industry was made. At the end of the work there are presentation of a verification of the competitiveness model of the Lithuanian cosmetics industry. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
