| Abstract [eng] |
Business environment assessment is a prerequisite for the observation of potential threats and opportunities and its application in the practice of organizations. The context of sustainability in business is essentially the second most important factor after profit, so monitoring and evaluating its environment is a prerequisite for ensuring and controlling the implementation of the latter. The main subject of this study is the business environment. The aim of the study is to evaluate the business environment in the context of sustainable development. Study tasks are as follows: to present the relevance and problems of business assessment in the context of sustainable development; to describe the factors of the business environment and their evaluation methods; to develop a methodology for assessing business environment in the context of sustainable development; to evaluate the business environment of AB Lietuvos Draudimas in the context of sustainable development. Having assessed the business environment of AB Lietuvos Draudimas in the context of sustainable development, the results were obtained as follows: due to the strong brand and the acquired public trust, clear orientation to the quality of customer service and socially responsible implementation of activities, the company has gained a strong competitive advantage and is therefore a leader in the non-life insurance market. The essential weakness of the company is the relatively high cost of services. The result of a company as a socially responsible business is 4.16. This means that "social responsibility is being implemented well". Following the assessment of the favorable macroeconomic environment for sustainable business development, the score obtained is 3.33. This means that macro-environment is not conducive enough to sustainable business development. Main recommendations for the company: to diversify investments and orientate on the life insurance market; to exploit the technological potential of saving company's consumed costs; to reduce service costs through a product safety bundle reduction. The statistical significance of non-life insurance and non-life insurance (NET) premiums collected by AB Lietuvos draudimas was determined. After making the regression formula, the forecast for the company's premiums for non-life insurance has been estimated for the next three years. The following results were obtained as follows: in 2017 it is forecasted to raise 186,005 million. Eur; in 2018 it is forecasted to raise 201,117 million. Eur; in 2019 it is forecasted to collect 219.329 million. Eur. |
