| Abstract [eng] |
The growing need for the fashion industry to transition from a linear to a circular business model has highlighted the limitations of traditional production and consumption systems, particularly in terms of resource intensity, environmental impact, and social responsibility. In this context, the peer-to-peer business model offers a promising alternative by promoting decentralized exchange, extended product use, and active user engagement. This model challenges the conventional logic of the fashion industry by enabling value creation through direct interaction among ecosystem participants. While the peer-to-peer model holds strong potential to advance circularity, its practical implementation in fashion remains insufficiently explored, and clear guidance on how to enable such models in this context is still lacking. Current research and practice often address the issue in a fragmented manner, focusing on isolated elements such as digital infrastructure, user participation, or sustainability practices. As a result, companies aiming to develop and scale peer-to-peer models face uncertainties when navigating strategic, operational, and contextual challenges. This highlights the need to develop a conceptual model that reflects the enabling conditions, systemic interdependencies, and ecosystem dynamics required for the successful implementation of peer-to-peer business models in the circular fashion industry. |
