| Abstract [eng] |
Crowdfunding platforms are increasingly becoming an important alternative to traditional funding methods for non-governmental organizations (NGOs). The development of digital technologies has enabled organizations to reach a broader audience more easily, but it has also introduced new challenges related to transparency, accountability, and donor trust. With the growing competition for funding and rising donor expectations, it has become essential for NGOs to seek innovative solutions that ensure effective fundraising and enhance their public reputation. Therefore, it is crucial to examine the factors that influence successful fundraising through crowdfunding platforms. The aim of the study is to investigate the factors that drive the success of non-governmental organizations in attracting funding through crowdfunding platforms. The theoretical part of the research discusses the core principles of NGO activities, the diversity of funding sources, crowdfunding models and platform types, as well as the importance of accountability in building trust. In the empirical part, an online survey conducted among Lithuanian NGOs revealed their experiences, motivational factors, challenges encountered, and specific aspects of crowdfunding platform utilization. The collected data were analyzed using descriptive statistics and qualitative analysis of open-ended responses. The research results showed that organizations that actively communicate with donors have greater opportunities to attract funding through crowdfunding platforms. A high level of transparency and regular dissemination of activity results are also essential. In addition, clear and emotionally engaging information about the organization’s activities enhances donor engagement and trust. Diversified funding sources, a professional organizational image, and accountability significantly contribute to building donor confidence. The recommendations presented in the study may be useful for representatives of the NGO sector who seek to more effectively use the potential of crowdfunding platforms, increase the visibility of their activities, and expand their funding base. |
