| Abstract [eng] |
This project widley analyzes about online advertising technologies. The aim of this paper is evaluate the effectivness of different types online advertising in different internet platforms. Project compares online advertising types and presenting performance indicators. Also it discusess the main graphic design elements that help to improve online adverstising visibility. To measure the effectiveness of online advertising research was made. The study analyzed data of different advertising campaigns, which were placed in different advertising channels. The study show that the most effective online advertising type is short video in social network „Facebook“. However, in order to reach a larger audience, online advertising is better place in Google AdWords. Based on economic calculations, it is found the price of online advertising and project payback time. At the end of the document the is summary and suggestions, drawings and other facings. |
