| Abstract [eng] |
Meat production and processing market in Lithuania is relatively small, but very competitive. As there are many similar meat processing companies, which specialize in the same food categories, the business strategy becomes vital factor for gaining a competitive advantage. Although, AB „Maistas“is a leader in meat processing market, it is necessary to improve and develop a new strategy, which would be based on companies resources efficiency and would bring a new growth stage. The research object of the master thesis is: the business strategy of meat processing company. The main goal of the master thesis is: to justify new strategic development opportunities for meat processing company AB „Maistas“. The main findings. Based on AB „Maistas“ external and internal environment analysis results, the main new strategic goal has been set: to increase fresh and frozen beef sales by 12% within 2 years. This strategic goal was divided into two different strategic directions. One strategic direction is directed to local market, another to foreign market. For the local market, strategic goal is: to create a high quality organic beef brand and increase beef sales by 2% within 2 years. Another strategic goal is to increase chilled beef exports by 12% within 2 years. |
