| Abstract [eng] |
Relevance of the topic. In these rapid development of human and technological change times, for businesses it is more and more difficult to find a place in the market. Competition becomes so sharp that the business must be very active in search for new strategies and to keep pace with advances in technology in order to maintain their competitive advantage. No exception is a Real Estate development companies, which are growing in order to fullfill people standards and changing needs, to ensure that their products or services will be able to meet customers' desires. As in any market, real estate developers are faced with fierce competition, which leads to their survival in the market and in order to develop a successful and growing busines companies must review their activities and products to offer new innovative products and services. Companies that are diversifying their activities, services or raising the quality of goods produced, increase their competitiveness thus securing the highest position in the market. Object of the thesis. The Assessment of the Increase in Competitiveness by Diversifying Activities. Aim of the thesis. To evaluate the possibilities of Real Estate company's competitiveness increase by diversifying activities. Objectives of the thesis: 1. To analyze the concepts of competitiveness and diversification, its theoretical aspects and interconnectedness. 2. To produce a theoretical model of how to adapt diversification strategies to gain competitive advantages in the Real Estate Companies. 3. To assess UAB XNT current market situation: assessing the competitiveness of the market, the needs of supply and demand. 4. To valide UAB XNT possibilities to increase its competitiveness by diversifying activities. Methods of the thesis. In the first part of the master‘s thesis a real estate market current situation and the analysis of competition theoretical background is presented. In the second part of the paper these theoretical aspects are presented: the definition of diversification, its types and objectives, different strategies. In this part of the paper a theoretical model for diversification strategy is presented. In the third part of the paper the methodology of the analysis is presented. In the fourth part of the paper the analysis of UAB XNT competitiveness, external and internal environment n, the analysis of competitors as well as the survey results are presented. |
