| Abstract [eng] |
Packaging production is closely connected to various industrial sectors and significantly impacts them. Properly selected packaging facilitates the efficient transportation and storage of goods, reduces the risk of damage, optimizes logistics processes, and serves as a powerful marketing tool. However, packaging production is associated not only with high waste generation but also with significant resource usage. The goals of the green transformation—environmental protection, sustainable development, resource use reduction, and economic growth—form the foundation for strengthening green competitiveness. In this context, green competitiveness becomes a strategic tool that enables companies not only to respond to regulatory changes but also to improve long-term operational efficiency, reduce production costs, enhance customer loyalty, and meet societal expectations for responsible business practices. All these challenges encompass a fundamental dilemma: how to reconcile the development and increased attractiveness of Lithuania's packaging production sector with the goals of the green transformation. It can be stated that the topic of green competitiveness is becoming significantly relevant in both business and science, but still there are no studies that would define the evaluation of green competitiveness of the packaging production sector. Research problem: how to evaluate the impact of green transformation on the green competitiveness of Lithuania's packaging production sector. Research objective: to evaluate the impact of green transformation on competitiveness. Research process and results: the first part of the master’s final project describes the situation of Lithuania’s packaging production sector and reveals problematic aspects of green competitiveness in the sector. The second part analyzed scientific literature and examined how the concept of green competitiveness has developed and its interaction with the green transformation. The interactions between sustainability, durability, and frugality concepts were analyzed in the context of green transformation, alongside environmental regulatory barriers in Lithuania’s packaging sector, and the specifics of green competitiveness evaluation were explained. The third part outlined the methodology of the conducted research. The fourth part carried out statistical analysis to evaluate the relationship between green transformation indicators and Lithuania’s packaging sector performance indicators, as well as developed forecasting models. Econometric analysis revealed that, when examining the performance indicators of Lithuania’s packaging sector in regression with environmental indicators, increasing waste quantities positively impact the sector’s gross profit and turnover but negatively affect green competitiveness. When examining the sector’s performance indicators in regression with circularity indicators, it was found that increasing private investments and gross value added related to circular economy sectors positively affect and increase the green competitiveness of Lithuania’s packaging sector. However, an important aspect of the research is that the remaining green transformation indicators show no relationship with the sector’s performance indicators. This indicates that environmental and circular economy programs are often long-term, and their impact on indicators becomes noticeable only over time. |
