| Title |
Žaislų pramonės įmonių konkurencingumo veiksnių vertinimas / |
| Translation of Title |
The evaluation of competitiveness factors of toy industry companies. |
| Authors |
Liutkauskaitė, Inga |
| Full Text |
|
| Pages |
72 |
| Keywords [eng] |
competitiveness ; competitiveness evaluation ; toy industry |
| Abstract [eng] |
Toy industry competitiveness nowadays increases with high acceleration. Main factors which increase it are social and technological changes, globalization, international trade unions, abolition of countries borders etc. One of the most influencing factors of toy industry competitiveness is globalization. Many manufacturers create new toys by using more and more developed technology and other resources. This way they gain superiority in competitiveness. Nowadays the country of origin does not influence toy industry cause of the fact it can be easily transported anywhere around the world. Lithuanian toy industry is not highly developed thus it has difficulty competing with international companies. Because of that the evaluation of toy industry companies’ competitiveness is extremely important. To establish a highly competitive business in toy industry it is very important to examine which competitiveness factors are relevant. Toy industry development can increase only if business attractiveness, companies’ competitiveness strategies and factors evaluation is highly developed. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
