Abstract [eng] |
Over the past year, significant events have occurred globally, including the COVID-19 pandemic, a military conflict in Ukraine initiated by Russia, an attack in Israel by the terrorist organization Hamas, and a humanitarian crisis in the Gaza Strip. These events have had a substantial impact on public life, creating challenges for both citizens and non-governmental organizations. Global crises have reinforced the role of non-governmental organizations, emphasizing their importance in providing aid and ensuring societal stability. Particularly, the COVID-19 pandemic has prompted significant changes in the operations of non-governmental organizations, encouraging the adoption of alternative operational models to continue activities despite restrictions and challenges. Digital transformation has emerged as both a solution and a tool for accountability. The digital transformation process, which was previously slow, has become a response to the pandemic, enabling non-governmental organizations to work and perform their functions while adhering to various state requirements and restrictions. The non-governmental organization sector, in response to global crises and new developmental directions, has undergone significant restructuring. Digital transformation has become essential to maintain operations and accountability under challenging circumstances. Thus, the relevance of accountability in the context of digital transformation is closely linked to the impact of global crises, digital evolution, and the importance of trust in non-governmental organizations. The aim of the study is to analyze the accountability of non-governmental organizations in the context of digital transformation. The subject of the study is the accountability of non-governmental organizations in the context of digital transformation. The study is divided into five stages, which allow for the analysis of the accountability and digital transformation level of humanitarian aid-providing non-governmental organizations operating in Lithuania, as well as the public’s trust in these organizations. A systematic, comparative analysis and synthesis of scientific literature are used. A mixed-methods approach is employed in the study. Seven humanitarian aid-providing non-governmental organizations operating in Lithuania have been identified. It has been determined that the accountability level of the largest humanitarian aid-providing non-governmental organizations in Lithuania is moderate. The organizations studied are at a similar level of digital accountability. Digital transformation processes have been initiated, but their level is also only moderate. Uneven progress in digital transformation has been noted. Public trust in humanitarian aid-providing non-governmental organizations in Lithuania is high. Globally, the non-governmental organization sector faces a trust crisis caused by scandals and financial abuses, while in Lithuania, humanitarian aid-providing non-governmental organizations remain trusted in the eyes of the public. |