| Abstract [eng] |
The article discusses the problem of the harmonious interaction of innovation and tradition from the perspective of Marshall McLuhan's media studies. In McLuhan's view, the so-called old media - such as writing - create a medium in which newer and more technologically advanced media inevitably discriminate against the old. Therefore, in McLuhan's view, a harmonious coexistence of innovation and tradition is impossible in a book-based culture. However, the media theorist offers a solution - a human environment based on electrical media in which, thanks to information travelling at the speed of light, any disharmony would be impossible and at the same time an integrative approach to tradition would be ensured. The article, based on rarely discussed texts by McLuhan, shows the development of such an approach, the main arguments, the consequences for cultural fields such as education or scientific knowledge, based on data from the archives of his written legacy. |
