Title Socialinių medijų algoritmai ir jų įtaka vartotojams /
Translation of Title Social media algorithms and their impact on users.
Authors Krasilnikaitė, Fausta
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Pages 56
Keywords [eng] algorithms ; social media ; impact of algorithms ; facebook.
Abstract [eng] The evolution of algorithms, such as the introduction of machine learning-based recommendation systems and personalisation of the user experience, has changed the way users interact with social media platforms. These developments have influenced how users engage with the content they consume, how they interact with other users and their overall online experience.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language Lithuanian
Publication date 2023