| Abstract [eng] |
More and more areas of people's daily lives are being digitised and computerised, and software is becoming the basis of this process, which is being developed and automated using algorithms. As algorithms become more pervasive in everyday life, they are also changing certain human practices in society, the economy and creativity. Therefore, in order to better understand all these changes, the aim of the project was to analyse how algorithms and systems using algorithms are transforming everyday life and what changes they are causing in Lithuanian culture. The object of the work is to provide information about the influence of algorithmic culture on everyday life. The main objectives of the project is to find out what kind of culture algorithms are creating, how widespread they are and how much they have penetrated into everyday life. It is analysed how algorithms are changing the prevailing systems, how such systems are changing user behaviour and how the daily encounter with algorithms is affecting content creation, both from the perspective of human-generated digital content and from the perspective of content generated by algorithms. The last part analyses factual information on the use of algorithmic and artificial intelligence systems in Lithuanian companies, in the social environment and in the field of art. The analysis concludes that algorithms, by adjusting the general cultural field and the perception of the environment, together form a new cultural field around themselves, which is strongly related to the formative power of algorithms. A particularly strong feature of this new culture is the deep mediatisation and consequent datafication. The culture of algorithms, the use of big data logic and large-scale computation (including algorithms) is changing the way consumers perceive themselves, the culture, and the habits of thought, behaviour and expression that result from various algorithmic processes. In the specific case of Lithuania, the impact of algorithmic or artificial intelligence based systems on the economy and society in general can be seen in many areas, from state governance and strategy making, to projects and activities in educational institutions, to tools implemented by companies, and to personal interests. It is notable that the threat of the application of algorithmic systems is not usually discussed or assessed, but rather usually it is focused on economic growth, industrial development, productivity or competitiveness as the main objective. As technology permeates society, it is inevitable that algorithms and their use will also appear in the creative world, where algorithms are changing some creative practices, especially through automation and the generative arts that are emerging from it. The final Master's thesis consists of three parts: the first two are theoretical and deal in more detail with the specificity of the functioning of algorithms and the transformations they cause on a philosophical level, while the third part analyses real examples of the use and impact of various algorithmic or artificial intelligence-based systems in Lithuania. |
