| Abstract [eng] |
The rapid growth of the sharing economy raises scientific debates dominated by the topics of promoting sustainability (Curtis and Lehner 2019), understanding consumer behavior (Kozlenkova, Lee, Xiang and Palmatier, 2021) and applying information technology (Närvänen and Makkonen, 2022). Although the principles of the sharing economy are widely used in practice, research on consumer engagement in these platforms, and revealing the expression of the sustainability context, is particularly scarce. It is also important that the rising pressure of consumers and legislators on organizations regarding the implementation of sustainable development goals becomes a significant stimulus to delve into the phenomenon of consumer engagement of sharing economy platforms and reveal the causes and results of such behavior associated with sustainability. Considering the current situation, the problem of the final master's project is formulated as research questions: what factors determine the consumers engagement in sharing economy platforms in the context of sustainability and what results does it cause? |
