| Title |
Socialinių medijų taikymas viešosios komunikacijos procese: Lietuvos savivaldybių atvejis / |
| Translation of Title |
Application of social media in the process of public communication: case of Lithuanian municipalities. |
| Authors |
Vanagaitė, Justė |
| Full Text |
|
| Pages |
68 |
| Keywords [eng] |
communication ; media ; municipality |
| Abstract [eng] |
While public sector has been tranforming into a so called smart or mass management system, the need to democratize the society by incorporating it’s citizens into politicial and social arena has also been increasing. Social media became the perfect way to acheive such goals. It is more likely that public sector institutions that have clear and defined social media presence not only meet today’s demand for society’s involvment, but also are more likely to be more transparent. With active citizen participation, social media can become a way to create a new governmental category based on anticorruption and accountability principles, strong democratic values, open policy and government dedicated to improving social services. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
