| Abstract [eng] |
Most literature emphasized that the company's performance is determined by the micro and macro environmental factors. Business environment factors assessment theme at this time is quite relevant. Therefore, changing and sophisticated business environment and the company's internal potential, increasing the importance of performance measurement and focus on it. In-depth analysis of the company's activities shows the real situation of the company and it helps to note where and what could be done that the results of the company would be better. So firstly was nessesery to analyze the company's internal and external environmental factors in the theoretical aspects. Secondly, there was made a survey of Apranga Group company’s managers and consumers, which helped to identify the performance affecting factors and the third was assessed the Apranga group companies performance affecting factors. So the object of this paper are the factors that determine the performance of the enterprise and the goal is to identify and assess the Apranga Group company’s performance affecting factors. The first part of the paper discuss corporate environmental factors and the importance of the evaluation problems. Internal environment, external environment factors and business environment factors assessment models were described in second part of paper. The third section discusses the research methodology, the fourth part of the paper carried out the corporate situation analysis, surveys studies and SWOT analysis. The research showed that the presented company is exposed by many factors, but the most important factor is people who shop and work in the Apranga Group companies. Paper structure. 71 pages and 8 annexes, 30 pictures and 12 tables. In paper used 59 sorces of information. |
