| Abstract [eng] |
Due to the growing competition in the local markets, the company is forced to penetrate into international markets. In the current world, the company, which hopes to develop its business in foreign countries, must be able to adapt a variety of business development tools revealed and effective use of the new economic, technological, social and other advanced capabilities, oriented to achieve the main objective of - a quality business development. The object of research. Companies export development. The aim of research. After completion of the analysis of the theoretical aspects of export development, evaluate the AB "Rokiškio sūris"export development opportunities in existing and new foreign markets. Objectives of research: Defining the Lithuanian dairy industry export trends and problems, consider the main export of the reasons and factors that expose foreign markets for the selection and evaluation of the theoretical aspects, AB "Rokiškio sūris" export dynamics and the readiness of export development in practice, provide AB "Rokiskio sūris" export development opportunities in other countries. The dairy industry is one of the most important food industries in Lithuania, which accounts for a quarter of all food and drink manufacturing industry. The dairy sector is absolutely dependent on exports, so the loss of the Russian market in 2014, the food embargo was the main reason the milk processors look for new markets. The analysis of the details of the potential export markets for the scientific assessments of the proposed methods to fully evaluate the important factors affecting the demand for and consumption of the products features, it was found that of the three selected countries (Kazakhstan, India and the Philippines) is the most potential of the Philippines and the Indian states. Basic indicators evaluated: a population, energy consumption, GDP per capita annual GDP growth, consumer spending, STI index, the index of economic freedom and the country's risk le. |
