| Title |
Sveiko gyvenimo stiliaus raiška vartotojų elgsenoje: maisto prekių atvejis / |
| Translation of Title |
Expression of healthy lifestyle in consumer behaviour: a case of food products. |
| Authors |
Jurgelionytė, Edita |
| Full Text |
|
| Pages |
88 |
| Keywords [eng] |
healthy lifestyle ; consumer behaviour ; food products |
| Abstract [eng] |
Healthy lifestyle is becoming more and more popular in today society, but there are some limitations in this research field. Healthy lifestyle is analyzed only during healthy nutrition and physical activity characteristics in marketing science. There are only few researches, when healthy lifestyle would be analyzed in comprehensive way. Healthy lifestyle impact especially important on food products buying behaviour. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
