| Abstract [eng] |
In the past decade Corporate Social Responsibility (CSR), by an increasing number of analyzes and socially responsible business attracts public attention. So this Accountin and Auditing Master‘s Final Thesis‘ topic is relevant and new. Companies publicize information on its socially responsible activity initiatives in a way to meet stakeholders' needs in terms of what information is of interest for each of the stakeholder groups. In most cases which focuses on the direct stakeholders (shareholders, employees, and so on.) In a manner insufficient attention to indirect stakeholders, specifically - to the community. That is why the aim of this master thesis is to examine how a systematic corporate social responsibility disclosure affects community and its attitude to companies. This is done by reviewing and analyzing scientific articles and concepts relevant to the topic of the theoretical point of view, in-depth interviews and an examination of the answers to the conclusions as respondents react to a systematic responsibility. The final work is prepared based on the scientific literature and secondary sources of analysis and synthesis of empirical research (depth interviews), the results of the analysis and descriptive analysis. According to the results of the survey can state that members of the community are not relevant to CSR reports are provided, they receives media support. Also, the respondents believe that the continuous flow of information from the company helps to create a good impression on members of the community, since it is important to get all the information, regardless of whether it positive or negative. The information provided there is a lack of real results of a corporate promotional initiatives usefulness to community. Therefore, companies should focus on the results of a detailed publicity, rather than future initiatives in publishing to make advertisement. Valued at promises, but in fact the implementation works. Thus, the company can rely on the results of the study to decide what information is important to the community and how to behave in case of problems. |
