| Title |
Lietuvos alkoholinių gėrimų pramonės konkurencingumo vertinimas / |
| Translation of Title |
Evaluation of competitiveness of Lithuanian alcoholic beverages industry. |
| Authors |
Plauskaitė, Neringa |
| Full Text |
|
| Pages |
126 |
| Keywords [eng] |
competitiveness ; competitiveness factors ; parameters of competitiveness evaluation ; alcoholic beverages industry |
| Abstract [eng] |
It is difficult for alcoholic beverages industry to be competitive during the processes of globalization and widening of international market. Due to market filling and a lower number of costumers, it is essential to look for new development opportunities. This is possible only ensuring a high level of industry sector competiveness, analysing and evaluating a present competiveness situation in the market. In the master`s final paper was evaluated competitiveness of Lithuanian alcoholic beverages industry. It is important to ensure a local and international competitiveness in alcoholic beverages industry, because the sector’s efficiency and input to the country’s economy depend on that. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
