| Abstract [eng] |
Lithuania’s integration into the European Union not only opened foreign markets for food industry companies but also increased competitiveness home and abroad. Due to increasing competitiveness, any profit-seeking organization attempts to gain advantages against other companies in the market and increase its market share. The seek of competitiveness and its preservation is an inseparable attribute of the modern economy as it causes the quality improvement, price decrease, and innovation development. The object of research - companies competitiveness in diary production sector. The aim of research - to assess the competitiveness factors in Lithuanian diary companies. Objectives of research - to characterise the situation of diary sector in Lithuania; to describe the major diary sector companies in Lithuania; to analyse the concept of competitiveness, its types and research models; to identify the main inner and outer factors influencing company’s competitiveness; to analyse inner and outer competitiveness factors influencing the activity of major Lithuanian diary companies. Diary production is one of the component parts of the food industry. The export of diary products comprises 2-3 percent of all exported goods. The cost of exported diary products in 2014 was 596 million euro. According to the data of the 2nd quarter in 2015, the export of diary products was among the food industry groups where the export decreased the most. The major part of reproduced milk in Lithuania belongs to such companies as AB Pieno žvaigždės, AB Rokiškio sūris, AB Žemaitijos pienas, AB Vilkyčių pieninė and UAB Marijampolės pieno konservai. The increase in GDP per person, the decrease of inflation and interest rate shows that the economic environment is improving slowly. However, the decreasing number of citizens forces diary sector companies to search for new markets to realise their production. The results of major diary producers in 2009-2014 were assessed as satisfactory. According to the activity assessment criteria AB Žemaitijos pienas is leading and the most competitive company. AB Vilkyčių pieninė received the worst assessment and its competitiveness is the lowest. |
