| Abstract [eng] |
In today's world, special attention is paid to environmental pollution, which is heavily influenced by greenhouse gas emissions from clothing, footwear and household textiles, which are highly polluting. To reduce this, the European Green Deal has been adopted to help the economy, industries, including the clothing and textile industries, to achieve sustainability and reduce environmental impact. This is attracting growing interest from researchers today in exploring the link between business sustainability and competitiveness in the context of the European Green Deal. The object of research is the clothing and textile sector. The aim of the study is to examine the impact of the European Green Deal on the competitiveness of the clothing and textile sector. The first part of the master's thesis analyses the problems of the clothing and textile sector related to environmental protection. In order to reduce the problem of environmental pollution while maintaining a sustainable economy, the European Commission, which is responsible for ensuring that appropriate and fair solutions are taken, is responsible for coordinating all these actions. The second part of the paper analyses the definition of competitiveness, the variety of models and methods for examining competitiveness, the link between competitiveness and sustainable business development, which is determined by the European Green Deal, the new growth strategy of the European Union (EU). Its application to sustainable business in the clothing and textiles sector is expected to make a significant contribution not only to the implementation of the European Green Deal but also to the formation of circular economy, to greater links between consumers, the whole raw material supply chain and producers themselves, competitiveness, which is the basis of the study. However, the biggest challenges are expected to be posed by the customs system and innovations, as not all textile companies can afford the European Green Deal actions, in the first place, - in financial terms and this may have a negative impact on volatile markets, similarly as such as the current global COVID-19 pandemic or war in Ukraine. The third part of the work examines the selected indicators for the empirical study from the Eurostat database, the course of the survey methodology, which will allow conclusions to be drawn, assessing the causality, effect and impact on the growth of the clothing and textile sector. In the fourth part of the master's thesis an empirical study found that GDP and international trade index have the greatest impact on clothing imports and exports, which directly determines the requirements of the European Green Deal for this sector, as emissions to the environment increase, while efforts are being made to move to less polluting technologies. After adjusting the economic model to include the average income indicator, it was found that this indicator - the average income - has an even greater impact on clothing imports in the long and short term than created according to strict statistical rules, but ignoring the economic logic, model. As a result, it was demonstrated, that average income of the population also has an impact on economic growth, and as the economy grows, GDP and the international trade index increase. The very effects of the European Green Deal can be seen in practice by monitoring companies' compliance with the European Green Deal guidelines, in an effort to remain competitive and reduce environmental pollution, although empirical research has shown that one of the key environmental indicators in the clothing and textile sector - CO2 does not have effects on dependent variables. |
