| Abstract [eng] |
When approaching the term digital in theory and practice it is common to refer to the ontology of an object or phenomenon: it refers to the method used to create and/or represent where computer technology was utilised. However, digital can also imply the perspective of an aesthetic experience: how the viewer perceives an object or phenomenon following her senses. This perspective appears to be problematic in fact not every object digital in nature appears to be digital sensorily and not every object that appears as digital is of a digital origin. The aim of this project is to reveal the kind of digital experience. The paper explores ideas in the theory of digitality and aims to: reveal the nature of digital experience at the collective level, analyze how digitality is modeled and identified, reveal the nature of digital experience through observation (through sight) and participation (through interface) and illustrate paradoxes of sensory experience with real examples. The work consists of five chapters in which the thought is specified and where theory and practice intertwine. The project introduces the makeup of contemporary cultural consciousness based on the binary code, explains the rise of the paradigms of digital society and aesthetic society. Problematic perspectives of digital experience are then discussed: digital versus analog, digital immateriality, digitised analog and analogous digital as a sensory mix of analog and digital modalities. The significance of visual knowledge – graphesis – and the imperative of a form accessible to the senses are demonstrated. The role of material metaphors in the digital experience is explained and illustrated. The premise of digitality as reality is considered possible when user experience is driven by technological advances. Analysis revealed the threefold approach to the digital experience where an artifact or phenomenon: is digital, appears digital and appears it is digital. Significant aspects of the digital experience were identified: cultural inculcation, user-device complex, digital modeling through exemplification. A new type of category to describe the digital experience has been proposed – digitorics (derives from digital and sensory). The paradoxes of the digital experience are illustrated by ten practical visual examples. |
