| Abstract [eng] |
With increasing competition in the retail market and the expansion of the online retail network, physical shopping centers face many challenges in satisfying and retaining their customers. In modern society, shopping centers play the role not only of sellers of goods but also of service providers, and consumers choose shopping centers to spend their free time, meet friends, so this format of retail must meet different consumer needs and try not to give in to different competitors. Researchers with one accord agree that the attractiveness of a shopping center is determined by various factors, both external and internal. External environmental factors are extremely difficult to control, so specialists working in shopping centers should focus on controlling and improving internal environmental factors. The observed correlation between the internal environmental factors determining the attractiveness of a shopping center, consumer satisfaction and repurchase is described in the scientific literature. Researchers also say that the internal environmental factors determining the attractiveness of a shopping center and consumer satisfaction have a positive effect on repurchase in a shopping center. Knowing that there is a link between the internal environmental factors determining the attractiveness of a shopping center, consumer satisfaction and repurchase, it is important to investigate which internal environmental factors determine the attractiveness of the shopping center and which of them has the strongest impact, in this way, the most important aspects of consumer satisfaction and repurchase could be refined. The analysis of the research revealed that there is a lot of research related to the topics of shopping center attractiveness, consumer satisfaction and repurchase. However, the researchers' recommendations state that geographical and economic aspects are very important for research in this area, as well as the selected internal environmental factors determining the attractiveness of the shopping center. After a detailed analysis of the research, it was noticed that there is a lack of research in the Baltic States, and the prevailing global pandemic, the economic changes caused by it, may determine the results of the research. Although a number of studies have been conducted, none have been found to investigate all three constructs (internal environmental factors determining the attractiveness of a shopping center, consumer satisfaction, repurchase) in a single scientific study. The problem situation identified with the help of the analysis allows to formulate a scientific problem on the question: what internal environmental factors determine the attractiveness of the shopping center and what is their impact on consumer satisfaction and repurchase? |
