| Title |
Overcoming technology-push and market-pull challenges to product development in information communication technology business / |
| Translation of Title |
Technologijų stūmimo ir rinkos traukimo prieigų produkto vystyme sąlygojamų iššūkių sprendimai informacinių komunikacinių technologijų versle. |
| Authors |
Gaidžiūnas, Lukas |
| Full Text |
|
| Pages |
98 |
| Keywords [eng] |
technology-push ; market-pull ; ICT ; challenges ; solutions |
| Abstract [eng] |
The information communication technology sector is innovative and fast-developing, which attracts enormous investments and has huge potential. Product development is an essential part of the success of ICT companies. Sometimes companies are making product development decisions based on market demand, and some companies develop the technology or solution first and only after the creation offers it to the market. These two different approaches to product development are referred to as a technology-push or market-pull. These approaches bring not only benefits and opportunities but also challenges. The object of this research is the occurring challenges in product development of the companies that apply technology-push and market-pull approaches. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2021 |
