| Abstract [eng] |
To reduce emissions, it is necessary to replace conventional transport sector vehicles with internal combustion engines with alternative technologies driven on renewable energy sources (RES). Despite the environmental benefits of clean cars, the existing technical and economic barriers prevent their mass development. To raise the competitiveness and popularity of clean vehicles among consumers, the appropriate promotion policy instruments need to be applied. Despite the growing interest in the issues of promoting the use of RES-driven vehicles, scientific literature still lacks an empirically-based evaluation methodology that would allow to comprehensively evaluate particular promotion measures. Thus, the main purpose of the research in this dissertation is to develop the model and the methodology for evaluating RES-driven vehicle promotion measures that would allow to identify most relevant measures with consideration of consumer preferences, measure implementation costs, feasibility and efficiency. For evaluating promotion measure feasibility, efficiency and estimating evaluation criteria weights, the method of expert evaluation was employed. Consumer preferences were evaluated by employing discrete selection models. Promotion measure implementation costs were estimated by three electric vehicle market development scenarios. Aggregation of all the research indicators based on multi-criteria evaluation method allowed to identify the most relevant promotion measures in the case of Lithuania. |
