| Abstract [eng] |
The main goal of this thesis is to analyze the transformation of power, influence and propaganda in the new media. It is important to analyze how propaganda and other manifestations of power are reflected in one of the most important part of the new media – social networks, because nowadays social networks, like ,,Facebook”, ,,Twitter”, etc., are extremely important in everyday social life. The reseach object - cases of propaganda, retrieved from Facebook in Lithuania. Chosen cases of propaganda are relative to the relevant topics in Lithuania nowadays: a new law on conscription and direct elections of mayors in 2015. It is important to analyze, how propaganda functions in the social networks at the period when people are involved in discussions of topical questions. The aim of research is to find out the ways and principles how the messages are transferred to society, how society reacts and reflects transferred ideas. Research methodology- systematic literature analysis, case study analysis and descriptive comparative analysis. Results of the research have revealed, that propaganda in the new media follows traditional propaganda rules, but on the other hand, it is being transformed and adapted according to the principles of new media.. Propaganda can no longer be (at least in democratic Western countries) an unidirectional phenomenon. Social networks provide unrestricted possibilities for people to communicate and exchange information, so they can easily get influenced by the information flow. Discussions on social networks lead to revelation of false information, which changes the purpose of propaganda messages, especially when propaganda is based on false facts. Influential opinion formers on the social networks gain the power to spread ideas, to form opinions as well as affect the readers behavior. The research findings could be useful in the future for planning propaganda campaigns, and for the further researche of propaganda in social networks. |
