| Title |
Vartotojų dalyvavimo vertės bendrakūroje sąsajos su jų lojalumu / |
| Translation of Title |
The relations between value co-creation and customer loyalty. |
| Authors |
Citvarienė, Kristina |
| Full Text |
|
| Pages |
94 |
| Keywords [eng] |
co-creation ; customer loyalty ; citizenship behaviour ; participation behaviour ; attitudinal loyalty |
| Abstract [eng] |
Value Co-creation is considered to be one of the most important and most effective tools in relationship marketing. Co-creation is not a new phenomenon, it must be understood as a marketing evolution process. Market target changes, customer roles changes made Co-creation analyzed as a very influential element in business exchange processes. The aim of the work is to reveal theoretically the relations between value co-creation and customer loyalty. The analysis consists of four major parts. In the first part, the main concepts of customer value co-creation are analyzed and discussed. It discussed the issues and significance of researches in customer value co-creation, the need to investigate the relations between customer value co-creation and customer loyalty. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2015 |
