| Abstract [eng] |
The outbreak of COVID-19 and management measures will have a long-term impact on the economy, business and working life. Organizations had to change their activities quickly, including how and where work is done, as well as plan how to get employees back to work safely. In turn, employees need to look for new ways of working and adapt to changing personal life circumstances. Hundreds of millions of people have experienced being quarantined at home. Many suddenly had to start working from home, millions lost their jobs. The future looks uncertain, we do not know when our society can return to normal - or what long lasting effects the pandemic will leave. Work objective – Y and Z generation career motivation. The aim of the study - to reveal the career motivation of generations Y and Z in the context of the COVID-19 pandemic. The structure of the work is based on the detailing of the work tasks. First of all, the concepts of career and career motivation are analysed, the context of COVID-19 pandemic phenomenon is revealed, the concept of generations is examined, and classification and comparative analysis of Y and Z generations of career motivation in the context of COVID-19 pandemic phenomenon is performed. The work is based on the methods of analysis of scientific literature and questionnaire survey. An analysis of the scientific literature has shown that career motivation consists of three elements, career identity, resilience, and insight. However, the COVID - 19 pandemic had a strong impact on the career motivation of all employees. The Y and Z generations, which are the most active in the labour market and have the highest career expectations and plans, have been hit hardest. Looking at career motivation from the perspective of different generations, Generation Y appreciates the time allotted to them by organizational leaders when discussing their career opportunities the most. Generation Z is characterized by exceptional technological talent and digital maturity, therefore it hopes to work in a modern organization. Empirical research revealed that the COVID - 19 pandemic affected more than half of the Y and Z generation respondents. Respondents were able to devote more time to self-education or starting new activities during this period. The study revealed the differences between the Y and Z generations. Generation Y is more involved in their work, knows their goals, analyzes their strengths, adapts more easily to new conditions, But this generation has more fears about their future, and has become much more cautious and more secure in their workplace. Generation Z is more inclined to perform properly and efficiently the tasks assigned to them, for them it is important to combine work with leisure time and flexible work schedule is a priority. This generation is not surviving due to career hurdles and has been seeking promotion opportunities. |
