Title Increasing the opportunities of the Internet as a contemporary advertising medium /
Translation of Title Interneto, kaip šiuolaikinės reklamos komunikacijos priemonės, plėtros galimybės.
Authors Jakštienė, Sandra ; Susnienė, Dalia ; Narbutas, Valdas
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Is Part of Social Research = Socialiniai tyrimai : mokslo darbai / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2008, nr. 4(14), p. 63-70.. ISSN 1392-3110
Keywords [eng] The Internet ; Advertising ; Means of communication ; Opportunities
Abstract [eng] Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The Internet single-sidedly conquers an increasingly larger segment in businesses' marketing programmes. This is understandable, as more and more marketing executives have convinced themselves that the Internet, as an advertising communication channel, is able to put business advertising projects into practice more cheaply and efficiently. [...].
Published Šiauliai : Šiaulių universiteto leidykla
Type Journal article
Language English
Publication date 2008