| Title |
Etikos vaidmuo rinkodaroje / |
| Another Title |
The role of ethics in marketing. |
| Authors |
Kazokienė, Lina ; Virvilaitė, Regina |
| Full Text |
|
| Is Part of |
Tiltai = Bridges = Brücken / Klaipėdos universitetas.. Klaipėda : Klaipėdos universiteto leidykla. 2006, nr. 2(35), p. 32-41.. ISSN 1392-3137 |
| Keywords [eng] |
Ethics ; Consumers ; Organization ; Marketing |
| Abstract [eng] |
The article highlights the basics of marketing ethics manifestation in the market. The conception of ethics and the influence of ethics on marketing related desicion are revealed, main marketing ethics branches that influence the elements of the marketing complex. |
| Published |
Klaipėda : Klaipėdos universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2006 |
