| Title |
Structure and content of objectives of public relations: context of business companies / |
| Translation of Title |
Ryšių su visuomene tikslų struktūra ir turinys: verslo įmonių kontekstas. |
| Authors |
Kazokienė, Lina |
| Full Text |
|
| Is Part of |
Social Research = Socialiniai tyrimai : mokslo darbai / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2010, nr. 4(21), p. 12-19.. ISSN 1392-3110 |
| Keywords [eng] |
Public relations objectives ; Objective structure ; Objective content ; Implementation period ; Target audience |
| Abstract [eng] |
As disctussios intensively develop suggesting that objectives of public relations (hereinafter referred to as PR) are the fundament for carrying ouit program implementation control and assessing the performance effectiveness, efforts in this work are focused on the cognition of the structure and content of PR objectives. The article presents a hierarchical structure of PR objective and its elements.[...]. |
| Published |
Šiauliai : Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2010 |
