| Title |
Vartotojų lojalumo stiprinimas - reikšmingiausia šiuolaikinių įmonių siekiamybė / |
| Translation of Title |
Consolidation of customer loyalty as the most important target of contemporary companies. |
| Authors |
Glinskienė, Rasa ; Kvedaraitė, Nida ; Kvedaras, Modestas |
| Full Text |
|
| Is Part of |
Ekonomika ir vadyba: aktualijos ir perspektyvos : mokslo straipsnių rinkinys / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2010, nr. 4(20), p. 40-52.. ISSN 1648-9098 |
| Keywords [eng] |
Customers ; Loyalty ; Customer loyalty programs |
| Abstract [eng] |
Big dynamic changes in the 20th century determined emergency of relationship marketing as a new phenomenon in the science of marketing. Significance of relationship marketing is predicated on the fact that it emphasizes the importance of building and developing relationships with different groups of participants of the market and thus reveals a long-term interaction between the company and the customer, creating the preconditions for strengthening customer loyalty. [...]. |
| Published |
Šiauliai : Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2010 |
