Title Gaining the competitive advantage in services: aspect of human resources /
Translation of Title Konkurencinio pranašumo paslaugose įgijimas: žmogiškųjų išteklių aspektas.
Authors Sekliuckienė, Jurgita ; Langvinienė, Neringa
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Is Part of Ekonomika ir vadyba: aktualijos ir perspektyvos : mokslo straipsnių rinkinys / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2011, nr. 2 (22), p. 26-34.. ISSN 1648-9098
Keywords [eng] Competitive advantage ; Human resource management ; Servicing quality ; Travel and tourism services
Abstract [eng] Recent studies on competitiveness of goods and services underline the urgency to gain a long-term competitive advantage. Providers do their best to compete: by low costs, low price, exceptional product or service, service quality, managerial competences, marketing, reputation, new technologies, etc. Peculiarities of gaining competitive advantage in the services sector are presented in this article. The article focuses on human resource as one of the most urgent factors building competitive advantage for a provider by creating superior customer value. Theoretical theses are tested in the context of travel and tourism services by gathering data from Lithuanian companies. The results indicate that the role of human resource in striving to serve customer better understanding of relation of human resource and servicing quality trying to gain a competitive advantage.
Published Šiauliai : Šiaulių universiteto leidykla
Type Journal article
Language English
Publication date 2011