| Title |
Bendrakūros kompleksiškumas išteklių, tiekimo grandinės valdymo ir atvirųjų inovacijų teorijų sandūroje / |
| Translation of Title |
Complexity of co-creation at the interface of a resource-based viewpoint, supply chain management and open innovation theories. |
| Authors |
Bakanovė, Agnė ; Bagdonienė, Liudmila ; Rai, Sudhanshu |
| Full Text |
|
| Is Part of |
Ekonomika ir vadyba: aktualijos ir perspektyvos : mokslo straipsnių rinkinys / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2012, Nr. 4 (28), p. 188-196.. ISSN 1648-9098 |
| Keywords [eng] |
Co-creation ; Value creation ; Involvement ; Innovation development ; Ecosystem |
| Abstract [eng] |
Unstable marketys of today pose challenges to the ways of value creation and competitiveness,"Co-creation involves both profound democratization and decentralization of value creation, moving it from centralization inside the firm to interactions with its customers, customer communities, suppliers, partners and emploees, and interactions among individuals"(Ramaswamy, Gouillart, 2010, p. 29). [...]. |
| Published |
Šiauliai : Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2012 |
