| Title |
Scenarijų kūrimas kaip prekės ženklo pažeidžiamumo numatymo metodas / |
| Translation of Title |
Scenario development as a brand vulnerability prediction method. |
| Authors |
Vainauskienė, Vestina ; Vaitkienė, Rimgailė |
| Full Text |
|
| Is Part of |
Ekonomika ir vadyba: aktualijos ir perspektyvos : mokslo straipsnių rinkinys / Šiaulių universitetas.. Šiauliai : Šiaulių universiteto leidykla. 2012, nr. 4 (28), p. 107-117.. ISSN 1648-9098 |
| Keywords [eng] |
Uncertainty ; Brand vulnerability ; Brand equity ; Customers loyalty ; Scenario development |
| Abstract [eng] |
The main characteristics of a modern business environment are rapidly changing technologies, a shortened life-cycle of products, continuously increasing global competition (Lee at all., 2008) and an increasing demand of customers for individualized products.[...]. |
| Published |
Šiauliai : Šiaulių universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2012 |
