| Abstract [eng] |
The health care environment shift to the precision medicine approach, which is dependent on data analysis, the importance of data is increased. Since precision medicine aims developing drugs and treatment that takes into account individuals' demographic, genetic, and environmental differences. As a result of that, blockchain technology is offered as a solution for data management in health care. Together with these approaches and blockchain technology, not only products and treatment changes in health care but also business models are affected. In the literature, there are many studies exist that are related to applications of blockchain technology for electronic health records, genomic studies, supply chains, wearable devices, clinical trials. However, there are so limited studies that explain how these applications affect the business models and value chains in health care. In this research, it was aimed to demonstrate the effects of blockchain technology on health care business models and the effect of these new business models on health care innovation environment. Therefore, multi-case study method was performed as one of qualitative research methods. Three different health information technology companies that used blockchain technology were chosen and these companies blockchain structures were analyzed by focusing on features and values that are generated in accordance with features while their business models were analyzed by using business model canvas that is offered by Osterwalder & Pigneur (2010). As a result of this analysis, the values that are generated by these companies using blockchain was taken into consideration, and blockchain's effects as a trigger of business model innovation were shown on business model canvas for all health care business. Also, these new information companies' business models and their effect on other health care businesses how enhanced the innovation environment by their key activities, key partnerships, and resources was explained. As a result of research, a business model canvas is generated to be used by companies which want to adapt blockchain technology in their business model. The business model canvas shows the blockchain's effects on each business building blocks. Also, it was seen that blockchain-based information companies can have a role in creating an innovation network by providing brokerage service and being the main provider of this technology. Additionally, blockchain's current limitations and challenges during the adaptation of blockchain were explained and expectations on future of blockchain were mentioned according to interviewees' explanations. |
