| Abstract [eng] |
The geographical aspects such as country-of-origin is an extremely important factor, which can influence potential product or brand evaluations and purchasing behavior of the customers. Geographic aspects mainly can be understood as geographic aspects and it is common term in branding subject. By focusing on the brand or product origin, most of the time, it can provide a clear and strong competitive advantage, by creating an image, which is favorable in the eyes of the customer. In the Lithuanian market globalization processes can also be seen, however there was noticed a lack of research in this particular field in the Lithuanian market. There was found that the influence and effects of geographical aspects such as country-of-origin can vary according to different places and product groups. Even more perceptions of consumers can affect these variations of influence on branding of geographical aspects. For this reason, influence of geographic aspects can differentiate a lot depending on different factors and aspects. |
