| Title |
Analysis of localization strategies of McDonald’s brand / |
| Translation of Title |
McDonald‘s prekės ženklo lokalizacijos strategijų analizė. |
| Authors |
Adomavičiūtė, Monika |
| Full Text |
|
| Pages |
75 |
| Keywords [eng] |
globalization ; website localisation ; translation ; transcreation |
| Abstract [eng] |
The thesis deals with the analysis of localization strategies used in McDonald’s Lithuanian website, focusing mainly on the comparison of the examples selected from the section “Naudinga žinoti” and its corresponding sections “About” and “Scale for Good” from the American website. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2020 |
