| Title |
Prekės ženklo krizės ir visuomenės požiūrio sąsajos žiniasklaidos informacijos aspektu / |
| Translation of Title |
Interface of brand crisis and public attitude from the aspect of media information. |
| Authors |
Kubiliūtė, Asta |
| Full Text |
|
| Pages |
147 |
| Keywords [eng] |
brand crisis ; value-related crisis ; public attitude ; media information |
| Abstract [eng] |
Describe brand crisis and public attitude interface in the aspect of media information. Emerging brand crises are considered unpredictable because during the crisis public attitude can be expressed through unfavorable behavior for the brand. Content analysis showed that the negative public attitude formed during the crisis has a negative effect on the brand. Also, in the aspect of media information directed towards brand immorality exists negative impact of the value-related crisis to the public attitude and its negative feedback for the brand itself. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2020 |
