| Title |
Aplinkai draugiškų prekių pasirinkimą lemiantys veiksniai / |
| Translation of Title |
Factors influencing the choice of environmentally friendly products. |
| Authors |
Urbaitytė, Klaudija |
| Full Text |
|
| Pages |
101 |
| Keywords [eng] |
environmentally friendly products ; factors influencing consumer choice ; environmentally consciousness ; social influence |
| Abstract [eng] |
Describe the factors influencing the choice of environmentally friendly products. Empirical researchers, in case of environmentally friendly products choice, emphasized importance of internal and external factors, noticeable lack of green consciousness and social influence of consumers intentions and interconnection between these factors’ analysis. The empiric research results allows to confirm, that the internal – green consciousness – has more positive influence effect on consumers intentions to buy environmentally friendly products compared to the social influence. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2020 |
