| Abstract [eng] |
In today’s business, competition in the market exponentially increases, management solutions in companies are becoming more complex, and the amount of data to process is continuously increasing, knowing what decision to make in order to minimise the risks is vital part of the company’s life. In order to achieve the objectives, every company must make economically justified decisions. Management accounting is a part of accounting that deals with the measures to enhance the organisational benefit. Over the past few year definitions of big data and its variations is being inflected a lot, with many discussions about what it is and what changes it will bring to the accounting field. As a result, the aim of this Master’s thesis is to understand how services companies in Lithuania are utilising big data information for management accounting functions. The master thesis consists of four parts: • In the first part research papers on management accounting and big data are analysed. Literature analysis revealed that researchers in management accounting field analyses innovations or topics which are trending. As management accounting searches for new ways to strengthen insights for management, big data could be utilised to improve management accounting techniques. • The second part of the paper analyses the theoretical framework of management accounting and big data and proposes a conceptual model, which could be used to evaluate how companies are utilising big data information for management accounting. Proposed conceptual big data application on management accounting model is an instrument, which could help companies to identify big data technological level and link it with management accounting processes. • The third part of the paper provides the methodology used for research. Developed empirical research methodology for big data application on management accounting functions focus on mix methods by using survey and interview methods. • The fourth part of the paper analyses the empirical results of the research. Service companies in Lithuania are utilising big data information for all levels of management accounting functions. The biggest part of companies utilises big data technologies for several management accounting functions. Despite the fact that companies currently value big data importance to decision making and problem solving (advanced management accounting functions), most companies use basic big data technologies such data storage and data visualisation for basic management accounting functions such as budgeting, planning, forecasting. Additionally, the conceptual model revealed that part of companies are not utilising big data information full potential. |
